Gucci has co-signed a hot search for 'sky-high gaming consoles' to pre-order!

Gucci: You can give me my ID number

Yes, Gucci! Ask: still have than it more love to make joint name of big brand? Gucci's Xbox console went on sale on November 19, and warning: it could be the most expensive console package ever. The commemorative Series X set is priced at $10,000, or about 63,777 YUAN, with a limited supply of 100 sets available worldwide. I like to call it a rich man's game.

Take a look at what's in this rmb6W + set:

The case featured the brand's classic canvas print and yellow leather trim, with a blue and red striped ribbon in the middle and 'GOOD GAME' and 'XBOX' on the front and back to highlight the joint name. Attached to the handle is a custom-made combined luggage tag with Gucci and XBOX logos. Open the case and Gucci's favorite vintage green lining comes into view. Inside the package is an Xbox Series X game console with dual G logos and two Xbox Wireless game controllers with Gucci's signature red and blue stripes.

Ok, that's all. All things considered, do you think the $60,000 was well spent?

There are a lot of people wondering: Gucci's ready-to-wear and leather collections are doing well, and its profitability has improved a lot this year. Why should the company, which has long been the industry leader, get involved in consoles? Ps: Gucci's first-half operating profit jumped 82.4 percent to 1.694 billion euros on total capital expenditure of 125 million euros, up 27 percent from the first six months of 2020. It's not just consoles that Gucci wants to upstage, it's the whole lifestyle potential market. While Gucci is clearly the king in terms of the macro numbers for Kering's second-quarter performance, it's actually less of a core brand than it used to be. The strong growth of Kering brands such as Yves Saint Laurent and Bottega Veneta has somewhat eroded Gucci's position. Therefore, Gucci now not only needs to make persistent efforts in advantageous projects, but also needs to continuously expand the potential market to ensure that its leading position will not be shaken. Therefore, Gucci focuses on lifestyle. In September, Gucci released its first lifestyle collection, Gucci Cartoleria, which includes puzzle games, travel kits and home wear, as well as stationery products such as notebooks, pens, pencil cases, folding fans and paperweights. Unfortunately, there was little thunder and even less rain. The Xbox deal is a coup for Gucci, which can bolster its reputation as an industry leader and add buzz to its 'limited edition' and 'most expensive ever' brand.

Gucci has gone all out to make luxury a part of the lifestyle.

'Recruitment is not new, but useful.' Gucci is really really perfect interpretation of this sentence. Take a look at Gucci's recent several brand cooperation, which did not push the brand heat to a new peak? Last year's Gucci X The North Face made a splash, and this year The group is back. A year on, Gucci's official website is quietly showing new products. The collection consists of five pieces that look for the most practical winter wardrobe pieces, including coats, vests and long trench coats. In this series, Gucci added a threshold of purchase, the series are limited by the store, the store can only be bought, behind this is Gucci's thoughtful. Gucci's current strategic focus is on organic growth by maximizing the productivity of its existing store network, Kering noted in this year's annual report. 'In-store ordering' is not the goal, but the point is to attract Gucci fans to buy something else after they arrive at the store, and it is not impossible for real potential users to look at the dazzling items and lose control of their hands when they want to swipe their cards. In addition to co-branding with fashion brands, Gucci has also come up with a new way to collaborate with its own people. As the brand celebrates its 100th anniversary this year, Gucci has joined forces with Balenciaga to bring the name of the century to the 100th runway. According to the monitoring of Business News, Gucci's 'Aria-Fashion Aria' Shanghai fashion show has been watched more than 50 million times on Weibo in just one night, with 60 million views in the live broadcast room. The weibo topic #Gucci Shanghai Big Show has been read more than 670 million times.