Amazon operation new idea: listing do a good job of product buyers show video
Research Institute：US TV users spend 26% of their time watching streaming services
In the operation of Amazon's business, traffic is the most important indicator for most sellers. Traffic can make your business bigger and bigger, but only if you have a healthy foundation for stable growth, which is the conversion rate, which is particularly important in the case that there will be a surge in traffic at the end of the year. But for most of the sellers, the conversion of the project is mainly on the element such as photo copy, to put little video, but now the weight of video to consumer's influence is getting more and more big, rise up and live overseas tiktok development of popular tellingly), the seller on the video input has become necessary. A survey shows that 90% of customers say videos help them make a purchase decision, and the conversion rate on the video landing page increases by 80%. In other words, showing a product video in your listing is a disruptive change that will give your product a competitive advantage in a competitive market.
Why should video be used in Amazon Listings?
Having product videos on your Amazon listing is one of the best ways to optimize that listing. Video provides an opportunity to build relationships with potential customers. Good video highlights the features and benefits of a product and shows what it can be used for. A buyer's show video provides more insight into what a product does or how to use it than any written description. Comparison videos can fully show the advantages and differences of this product compared with its competitors. For consumers, video allows them to take in large amounts of information quickly and evoke their emotional resonance. That's the information consumers want, so they're more likely to stay in your listing and see if the video provides valid information and promotes their purchase. Video is a new opportunity for expression and you can show consumers that they are getting what they want. This is a great way to show your product's value, purpose, brand message and unique selling proposition. Most importantly, product videos can help consumers understand your brand and product, help them make purchase decisions and increase sales.
Here are some statistics about online shopping videos:
1. 96% of consumers think video is very helpful in making online purchasing decisions. 2. 79% of online consumers would rather watch a video to get information about a product than read text on a page. 3. The right product video can increase conversion rates by more than 80%